This is the thread for all the notes from our bi-monthly meetings.

Comments

Mon, 07/25/2011 - 21:27

Claudia Segal (not verified)

Review current status of Events calendar

  • Sally-pretty close, 5 events unconfirmed
  • Mary checking TNNA
  • Sharon checking missing information for 6 groups

Events letter-take a look before July 31

  • Sharon will email letter

New advertisers letter in Dropbox by Thurs 28th

  • Ready to email Final version July 28th
  • Some phone follow up by Claudia and Mary

 Expanding revenue streams to include private groups and extended Webex 

Historic sites without access to weavers should receive Weavo flyers

Claudia will  send weavo cards to everyone on Marketing team

 Consider researching Textile and art/weaving departments

  • Surface design/textiles
  • Consumer science
  • RSDI
  • FIT
  • Claudia will contact Judie Eatough for a list of weaving in schools across the country-Claudia

State fairs a good place to advertise Weavo

class recordings- check Daryl’s class

  • does it undermine the those who paid
  • only for one-shot demonstration classes?
  • limited access
  • pay same price as original class
  • Needs further discussion

Charging guilds to meet in person on Weavo-3 meetings/annual fee

Beth will begin letter to contact guilds and suggest they subscribe to the Weavo Guild Gathering (name okay?)

 Private groups

Gorilla marketing techniques

 Next meeting Thursday, Aug 4 @ 4-5pm

Future discussion-a follow up piece on Spin Artiste, we could feature you again in a shorter piece focused on a giveaway, a technique or a free pattern. 

 

Tue, 07/26/2011 - 14:44

sally orgren

I prepared this list in pdf format. I will place it in Drop Box, because pdf files are not yet supported in forum uploads.

The idea of generating this list was to establish a database of places that sell weaving yarns and supplies, teach weaving, or otherwise would be of interest to weavers. (I did not include the local knitting and yarn shops at this point.) I was trying to focus our energies to contacting weaving-specific venues, since we have limited resources in time and money. And identifying the owners or decision makers to whom we can address a more personalized message on behalf of Weavolution.

I did not think to add formalized textile programs (and their faculty or department chairs) to this list, but that could be a next step. After initial electronic contact, (to establish that their students might be interested) a small packet of postcards (25?) could be sent to them to inform their students about the social network. (There are usually bulletin boards in these classroom areas with stuff of interest to students, like contests, grad programs, notices of openings, etc.) A lot of these textile programs may not be identified with "weaving" specifically, but may have weaving as part of their broader art education offerings. 

It might be hard to find these schools. Judie E is a great place to start if she has a list. And keeping ahead of the dept or faculty changeover is tricky, if we want to maintain current contacts on this list. We want to cross check Judie's list with ours to eliminate redundancy. 

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Yes, it's becoming 1:1 marketing.

Which takes WAY more time to execute (as Claudia can attest!) But I really like her idea of just reaching one weaver each week, building one step at a time. And repetition, repetition, repetition. Can't be stressed enough. It's nearly 2 years, and finally, when I mention "weavolution," one of my guildmates *might* say, "Gee. I think I have heard of that." (Of course, we want to do a dope-slap to our foreheads, but we just have to stay patient and encouraging to the newbies, so we continue to build a weaving community that will be there when the rest of us retire! ;-)

Thanks for everyone's help. The August 4th meeting works for me.

Sally

Wed, 07/27/2011 - 10:57

Claudia Segal (not verified)

I want to add a big thank you to everyone.  Our group meetings energize me and help me to move forward.  As a group, you are the most helpful, most positive, hard working, best cheerleaders for Weavolution I have ever had work with me.  

Thank YOU all,

Claudia

Wed, 07/27/2011 - 20:27

B P (not verified)

Hi All

I've put a word doc. into the Dropbox....just a few ideas for text to be included in the Weavo Guild Gathering flyer.

Please feel free to edit at will!

Beth

Sun, 07/31/2011 - 10:30

Claudia Segal (not verified)

Here is the discussion summary from our meeting on 7-13-11.  I want to delete it from the Dropbox and clean up our space there.

Marketing team 7-13-11

Comparison to Ravelry

Sally-guild may be willing to offer their programs on Cyber-Fiber

Has permission to set up a Private group on Weavo

Particular looms can appear on Weavolution

Claudia phone the advertisers on 7/15/11

Write to Michigan

 News articles

Sharon working FAQ/Help

Beth-helping in posting classes

            Hand/Eye

Sally-updating new events list through December

WEBS-weaving focus???  People want to see more weaving

Mary-completing Cyber-Fiber ad

Traci Bray sheep to shawl

            10 students @ 350 price drops to 250.

 More we are like a guild

Online guild-pay a subscription fee

Free classes with membership

9 workshops-weaving, spin, dye

access to Yahoo group

 Continue to discuss selling private groups on Weavolution

$50/year

invite Yahoo groups   and grandfather in until Jan 1

 

 

Fri, 08/05/2011 - 00:54

Claudia Segal (not verified)

Here is the discussion summary from 8-4-11

 

8-4-11 Marketing team agenda

Welcome Erica=new team member 

Welcome Karren-here for a special program discussion

Spinning & Weaving week event--All Hallows Weave

prizes-random and likes

teams formed -11-

different levels

set goals and signed up for team they wanted

Weavolution-create energy and excitement Oct 3-9, 2011

Weave-a-long

Beginning and clear end

teams with a countdown

set and end and a celebration

need 3 weeks or more

Halloween

Scary weaving

time to face your weaving fears

do something you haven’t done

all the saints that finished

having sign up to teams

supplies need to be purchase

advertisers engaged-5% discount on anything purchased for scary weaving

Scardy cats

UFO group

Zombie group

Vampire

Sparkles

voice of goals

Rhinebeck is halfway through the week

Land guild join us to particpate in 6 months for MSWF 

UK Campaign for Wool

 

Cyber-Fiber marketing emails to everyone-Constant Contact Mary Rios will check prices

Events letter distribution-Sharon reported sending them out this weekend

Weaving calculator test  http://test.weavolution.gotpantheon.com/weaving-calculator

Advertising packet

Weavo swag-buttons need to be reordered

 

Fri, 08/05/2011 - 14:24

sally orgren

I am just trying to find time for bathroom breaks and meals this week, and I can't believe you people have followed up from the 4 o'clock meeting already!

Hope to come up for serious air in a week or two. Drowning in deadlines right now— thanks ever so much!

S